Crafting Culture with Elegance & Vision
Shavonne Dargan
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Shavonne Dargan ·
About Shavonne Dargan
Shavonne Dargan is a strategist, storyteller, and culture builder shaping how brands connect authentically with Black audiences.
As the founder of CURATED by Live Nation she leads partnerships that blend creativity, commerce, and community. This is vital to bridging global brands with the heart of live music and culture.
Through CURATED, Shavonne connects brands with culturally resonant festivals, platforms, creators, and combines data-driven insights with editorial craftsmanship to deliver programs that move people and business.
CURATED
CURATED
CURATED by Live Nation
CURATED is the plug between brands and Black audiences in live entertainment. The team develops opportunities with socially conscious, Black-founded and culture forward music properties across Live Nation’s portfolio. The events are authentic, scalable, and built for impact.
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• Lead brand strategy and cultural positioning that feels true to the moment and the community.
• Design live experiences that immerse partners in Black culture.
• Deliver measurable results via integrated campaigns with Live Nation IP and creator amplification.
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The most effective brand programs add to the live music culture and never take from it. They always show up with authenticity, relevance, and value for fans.
Work & Experience
Shavonne Dargan is an architect redefining how brands engage Black audiences. Shavonne thrives on producing experiences that elevate culture and deliver tangible business outcomes.
For The Love of The Culture Summit
An invite-only gathering of leaders across music, art, and entertainment exploring how brands can connect with Black audiences through intentional values-based partnerships. The gathering featured Everette Taylor (CEO, Kickstarter), Tashia Roberts (CEO, Colina), Shannon Jones and Yadira Harrison (Co-Founders, Verb), Imani Ellis (CEO, CultureCon), Saada Ahmed (Co-Founder, Everyday People), and Hameed Saifi (Founder, Descendants).
CURATED x Femme It Forward x Colina Group
A Grammy Week series presented by Mastercard spotlighting Black women in music and business. Hosted in Black-owned businesses all over LA, the panels celebrated entrepreneurship, hip-hop heritage, and wealth building.
Dreamville Fest Family Dinner
An annual tradition at the Dreamville Festival, the Family Dinner was designed to bring current and prospective partners together. This was executed by honoring the spirit of Raleigh with local food, art, and music. Nothing more defines a family than sitting at the table breaking bread and enjoying each other’s company.
Rooted in Country™ with the Black Music Action Coalition
A Women’s History Month conversation amplifying Black women in country music. The goal of the panel was to expand the dialogue around inclusion and cultural truth within the genre.
Connoisseurs of Culture
An immersive experience previewing Live Nation’s culture forward platforms that featured performances and partnerships to celebrate the power of Black creativity.
SKYN KING
A new product campaign where the goal was to disrupt, “Kings Don’t Settle” for SKYN King reimagined men’s self-care by building an elevated mini-spa and photo lounge at the Roots Picnic Festival. The campaign also utilized artist partnerships and music activations to position SKYN King as a premium brand.
MUTHA
A micro-festival that celebrated Black queer creativity and joy through music, storytelling, and community. Backed by BACARDÍ and The Audre Lorde Project, MUTHA is a blueprint for culture-first partnerships proving that authenticity thrives when brands co-create with the communities they aim to uplift.
Services
Shavonne helps brands show up authentically and with purpose across live entertainment and culture. With strategy, storytelling, and seamless execution she transforms ideas into powerful real-world experiences. These experiences connect with communities and drive meaningful results.
Shavonne leads every engagement from large-scale activations to keynote speaking with intention, insight, and impact. This ensures that Shavonne not only meets expectations but redefines what success looks like.
Shavonne’s expertise is reflected throughout her suite of strategic and creative services.
Brand Strategy & Partnerships:
Shavonne aligns multicultural initiatives with the right platforms and opportunities.
Community-Led Experiences:
Shavonne designs live activations that celebrate culture and connect with audiences.
Custom
Collaborations:
Shavonne builds insight-driven and inclusive programs that scale across platforms.
Speaking & Thought Leadership:
Shavonne guides intentional values-based brand engagement through keynotes and panels.
Let’s Build & Move The Culture
Reach Out To Turn Vision Into Reality