Shavonne Dargan
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Shavonne Dargan ·
Culture Curator. Rooted in Insights. Guided by Instincts.
About
Shavonne Dargan
Shavonne Dargan is a seasoned strategist, problem-solver, storyteller, and brand builder shaping how marketers connect authentically with live music fans.
As the founder of CURATED by Live Nation she designs partnerships that blend creativity, commerce, and community - vital ingredients to bridging global brands with the heart of live music and Black culture.
Shavonne connects brands with culturally resonant festivals, platforms, creators, and combines data-driven insights with editorial craftsmanship to deliver programs that inspire fans and accellerate business.
CURATED is the plug between brands and Black audiences in live entertainment. The team develops opportunities with socially conscious, Black-founded and culture forward music properties across Live Nation’s portfolio. The events are authentic, scalable, and built for impact.
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Lead brand strategy and positioning that feels true to the moment and the community.
Design live experiences that immerse partners in Black culture.
Deliver measurable results via integrated campaigns with Live Nation IP and creator amplification.
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The most effective brand programs add to the live music experience and never take from it. They always show up with authenticity, relevance, and value for fans.
Work & Experience
Shavonne Dargan is an architect redefining how brands engage Black audiences. Shavonne thrives on producing experiences that elevate culture and deliver tangible business outcomes.
For The Love of The Culture Summit
An invite-only gathering of leaders across music, art, and entertainment exploring how brands can connect with Black audiences through intentional values-based partnerships. The gathering featured Everette Taylor (CEO, Kickstarter), Tashia Roberts (CEO, Colina), Shannon Jones and Yadira Harrison (Co-Founders, Verb), Imani Ellis (CEO, CultureCon), Saada Ahmed (Co-Founder, Everyday People), and Hameed Saifi (Founder, Descendants).
SHE RUNS THIS
A Grammy Week series presented by Mastercard spotlighting Black women in music and business. Hosted in Black-owned businesses all over LA, the panels celebrated entrepreneurship, hip-hop heritage, and wealth building.
Dreamville Festival
Family Dinner
An annual tradition at the Dreamville Festival, the Family Dinner was designed to bring current and prospective partners together. This was executed by honoring the spirit of Raleigh with local food, art, and music. Nothing more defines a family than sitting at the table breaking bread and enjoying each other’s company.
THREE CHORDS & THE ACTUAL TRUTH PANEL
A Women’s History Month conversation amplifying Black women in country music. The goal of the panel was to expand the dialogue around inclusion and cultural truth within the genre.
Connoisseurs
of Culture
An immersive experience previewing Live Nation’s culture forward platforms that featured performances and partnerships to celebrate the power of Black creativity.
SKYN KING
A new product campaign where the goal was to disrupt, “Kings Don’t Settle” for SKYN King reimagined men’s self-care by building an elevated mini-spa and photo lounge at the Roots Picnic Festival. The campaign also utilized artist partnerships and music activations to position SKYN King as a premium brand.
MUTHA
A micro-festival that celebrated Black queer creativity and joy through music, storytelling, and community. Backed by BACARDÍ and The Audre Lorde Project, MUTHA is a blueprint for culture-first partnerships proving that authenticity thrives when brands co-create with the communities they aim to uplift.
Press
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BIZBASH
How Black-Founded Festivals are Engaging Fans & Brands Through Live Music
April 2023
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VARIETY
How Live Nation Leaders Founded CURATED to ‘Bring Black Audiences Great Things’
October 2023
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IT’S BETTER LIVE
New Study: How Live Events Empower Black Identity
February 2024
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IT’S BETTER LIVE
The Black-Founded Festivals Marketers Can't Miss
March 2024
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IT’S BETTER LIVE
Embracing the Culture: How Brands Can Connect with Black Fans
October 2024
Services
Shavonne helps brand leaders develop marketing campaigns that deliver authenticity and purpose across live entertainment and Black culture. With strategy, storytelling, and seamless execution she transforms ideas into powerful real-world experiences, solidifying community connections and driving meaningful results.
Shavonne leads every engagement from large-scale activations to keynote speaking with intention, insight, and impact. This ensures that Shavonne not only meets expectations but redefines what success looks like.
Shavonne’s expertise is reflected throughout her suite of strategic and creative services.
BRAND STRATEGY
& PARTNERSHIPS
Shavonne aligns multicultural initiatives with strategic platforms and partnership opportunities that increase audience engagement.
COMMUNITY-LED
EXPERIENCES
Shavonne develops activations designed to celebrate communities, spark connection, and deliver memorable audience experiences.
CONTENT &
COLLABORATIONS
Shavonne creates insight-driven, inclusive programs and branded content that scale across platforms and meet partners’ evolving needs.
Thought
Leadership
Shavonne leads intentional, values-driven brand conversations through keynotes, panels, and moderated discussions that inspire action.
Let’s BUILD!
Reach Out To Turn Vision Into Reality